about 909

Built
on the 909

since 2011

back to

the core

back to

the core

909 started in 2011 with a simple decision: go back to the core. As electronic music culture grew louder and more excessive, we chose another direction.Named after the Roland TR-909 drum machine, the festival is built on precision, repetition and restraint.

Less noise.
More focus.
Music first.

909 values

Designed
through
subtraction

Designed
through
subtraction

909 was created as an antidote to overproduced festival culture. We design through subtraction.
If it doesn’t serve the groove, it’s removed.No unnecessary spectacle. No distraction from the music. Music comes first.

LESS NOISE
MORE FOCUS
MUSIC FIRST
909 FESTIVAL
PURE SOUND
LESS NOISE
LESS NOISE
MORE FOCUS
MUSIC FIRST
909 FESTIVAL
PURE SOUND
LESS NOISE

909 feel

Intimacy
by
design

Intimacy
by
design

The festival takes place in the Amsterdamse Bos. An open field surrounded by trees. Where industrial rhythm meets organic space. The scale is intentional. The distance between artist and audience remains short. Attention stays where it belongs.

909 Groove

Pure sound

909 curates artists who treat music as craft, not content. Programming is guided by depth, not hype. 
A refined, distraction-free environment designed for movement, clarity and connection. 

Less noise.
More focus.
Music first. 

909 Festival  Pure sound.

909 merchandise

THE 909

REIMAGINED

THE 909

REIMAGINED

Apparel inspired by the TR-909 drum machine.